About us

About Rise Up Benefits Group in Chandler, AZ

Rise Up Benefits Group was founded on a simple belief: insurance should be personal. Today Rise Up Benefits Group helps individuals, families, seniors and businesses navigate health, Medicare, life and supplemental insurance with confidence, through exceptional service, community involvement and long-term relationships.

Our story

Insurance should be personal

After years in the insurance industry, founder Viola Lucero recognized the need for a more client-focused approach built on trust, education and personalized guidance. What began as a passion for helping individuals and families has grown into a mission-driven agency serving clients across multiple states from its office in Chandler.

Today Rise Up Benefits Group helps individuals, families, seniors and businesses navigate health, Medicare, life and supplemental insurance with confidence, through exceptional service, community involvement and long-term relationships.

Ribbon cutting at the Rise Up Benefits Group office in ChandlerNeighbors and clients at the Rise Up office grand openingViola walking clients through their plan options at home
  • Independent We work with major insurance companies, so we compare rather than sell one company’s plans.
  • Education first You will know what you have, how to use it, and what it covers.
  • A yearly review Plans change every year. We look at yours again so it keeps fitting.
  • 5.0 on Google From 49 client reviews, shown on our reviews page exactly as written.
The team

The people who pick up the phone

Viola Lucero, CLTC, Founder and Licensed Insurance Agent, Rise Up Benefits Group

Viola Lucero, CLTC

Founder and Licensed Insurance Agent

Viola is a licensed agent who has been placing coverage for individuals and employer groups with an emphasis on building long-term relationships and excellent customer service. Her colleagues describe her as driven and resourceful, someone who always puts her clients' needs and budgets first.

NPN
18355227
Licensed in
29 states and DC
Read Viola's story
Jacob Otero, Life Insurance Agent, Rise Up Benefits Group

Jacob Otero

Life Insurance Agent

Jacob helps Rise Up clients protect the people who depend on them with life insurance that fits their family and budget.

NPN
21547694
Licensed in
15 states
Shelby Segerdahl, Health Insurance Agent, Rise Up Benefits Group

Shelby Segerdahl

Health Insurance Agent

Shelby helps Rise Up clients find individual and family health coverage that fits their doctors, prescriptions and budget.

NPN
22348553
Licensed in
Arizona, Texas

We are hiring: see careers →

Mission

Why we do this

To empower individuals, families, seniors, caregivers, and businesses through education, advocacy, community resources, and personalized benefit solutions, building lasting relationships through trusted guidance, compassionate support, and meaningful connections.

Vision

Where we are headed

To be the first place people turn when they need guidance, resources, protection, or legacy planning, creating stronger families, healthier communities, and brighter futures through education, advocacy, and trusted support.

Core values

What RISE stands for

  • R
    Relationship first

    Build trust with clients, teammates and community partners.

  • I
    Integrity always

    Do the right thing with honesty, accountability and professionalism.

  • S
    Service with excellence

    Lead by educating, serving and creating meaningful impact.

  • E
    Empowering through education

    Commit to continuous learning, innovation and personal development.

How we work

Education first, every time

  1. 1

    Tell us about you

    Your doctors, prescriptions, budget, work and family situation. We ask the right questions first, so the comparison is about you, not a brochure.

  2. 2

    We compare your options

    We work with major insurance companies, so we can lay plans side by side and look for every discount you could be eligible for.

  3. 3

    You understand it before you choose

    You will know what you have, how to use it, and what it covers. Plain English, no pressure, and the decision is always yours.

  4. 4

    We stay with you

    A yearly review as plans change, help with claims and questions all year, and a real person who picks up the phone.

About Rise Up: common questions

Who owns Rise Up Benefits Group?

Rise Up Benefits Group was founded by Viola Lucero, CLTC, a licensed insurance agent based in Chandler, Arizona.

Is Rise Up Benefits Group tied to one insurance company?

No. Rise Up is an independent agency that works with major insurance companies, so we can compare options rather than sell one company's plans.

Does it cost anything to work with Rise Up?

There is no cost for our help. Agents are paid by the insurance company you choose, and the premium is the same as buying directly.

Where is the Rise Up office?

2160 North Alma School Road, Suite 102, Chandler, AZ 85224. Open Monday to Friday, 9 AM to 5 PM. Call ahead to book a time.

When was Rise Up Benefits Group founded?

Viola Lucero founded Rise Up Benefits Group in 2019. After years in the insurance industry, she saw the need for a more client-focused approach built on trust, education and personalized guidance.

What began as a passion for helping individuals and families has grown into an agency serving clients across multiple states from its office in Chandler.

Who is on the Rise Up team?

Viola Lucero, CLTC, Founder and Licensed Insurance Agent (NPN 18355227); Jacob Otero, Life Insurance Agent (NPN 21547694); Shelby Segerdahl, Health Insurance Agent (NPN 22348553).

Each card on this page lists that person's National Producer Number and the states where they are licensed, so you can see exactly who you are talking to.

Can Rise Up help me if I do not live in Arizona?

Often, yes. Viola is licensed in 29 states and DC, Jacob is licensed in 15 states, Shelby is licensed in Arizona, Texas. Arizona clients can meet in person, and clients in other states work with us by phone or video.

Call (480) 300-5776 and we will confirm who can help where you live.

What does RISE stand for at Rise Up Benefits Group?

RISE is our set of core values: Relationship first (build trust with clients, teammates and community partners); Integrity always (do the right thing with honesty, accountability and professionalism); Service with excellence (lead by educating, serving and creating meaningful impact); Empowering through education (commit to continuous learning, innovation and personal development).

They shape how we treat every client, teammate and community partner.

What happens after I enroll in a plan with Rise Up?

We stay with you. Plans change every year, so we review your coverage with you each year to make sure it still fits your doctors, prescriptions and budget.

You can also call us during the year for help with claims, billing or questions about how to use your plan. A real person picks up the phone.

We speak insurance, so you don't have to.

Book a free, no-pressure review with Viola in Chandler, by phone or by video. Bring your questions; leave with answers.

2160 North Alma School Road, Suite 102, Chandler, AZ 85224 (480) 300-5776